George Washington University Business Plan Competition

Judging Criteria

Executive Summary Judging Criteria

        Originality of Business Concept — 25%
        Viability of Business — 25%
        Potential for Growth of Business — 25%
        Quality of Written Presentation — 25%

Written Business Plan Judging Criteria

        Executive Summary — 5%
        Industry & Company Overview — 10%
        Competitor Analysis & Business Strategy — 10%
        Marketing Plan — 10%
        Operations Plan — 10%
        Management Team & Company Structure — 10%
        Financial Projections — 10%
        Viability of Business — 25%
        Clarity of Writing — 10%

Oral Biz Plan Presentation Judging Criteria

        Market Opportunity — 15%
        Distinctive Competence — 15%
        Management Capability — 15%
        Financial Understanding — 15%
        Investment Potential — 15%
        Material Presented in Clear Logical Sequence — 10%
        Enthusiasm & Persuasiveness — 10%
        Quality of Visual Aids — 5%